Conception / Execution definition

Conception refers to the initial development of an artist’s idea.  It involves the start of a creative idea that is refined aesthetically through careful visualization and the solving problems that come up.  As the idea is developed, the execution of the idea begins.  The method of how to carry out the idea, as well as the use of materials to be used determines how the conception is realized.  Usually artists that follow the traditional genre are more concerned with the techniques of how to make their artwork come about.  Contemporary artists, for the most part, frequently put more time and effort towards the initial idea and what they wish to “say” to the viewer.